Getting Booked On Instagram
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Instagram can be a powerful tool for generating enquiries and building trust with potential clients, especially for service-based businesses. But if you’re not seeing results, it’s usually down to a few common mistakes that are easy to fix once you spot them.
Here’s what might be going wrong—and what to do about it.
1. You’re Not Following a Plan or Strategy
Are you posting randomly, whenever you remember, without a clear purpose? That’s one of the biggest reasons businesses struggle to generate bookings.
If you don’t have a clear strategy, you’re essentially throwing content at the wall and hoping it sticks. Every post should have a goal—whether that’s to educate, build trust, or drive people to enquire. Without that structure, your audience won’t understand what you do or how to take the next step.
Tip:
Consider hiring a social media manager or working with someone (like me!) to create a digital marketing plan tailored to your business. A good plan aligns your posts with your goals and makes showing up online feel easier—and more effective.
Need help building a strategy? Get in touch to discuss my digital marketing plans built for service-based businesses.
2. You’re Attracting the Wrong Audience
It’s lovely to have a supportive online community, especially among other small businesses. But if the majority of your followers are fellow service providers or people in the same industry—you’re likely speaking to people who won’t book your services.
Yes, engagement is nice. But engagement doesn’t always equal conversions. You need to make sure your content is connecting with your ideal client—the people who need what you offer and are willing to pay for it.
Tip:
My marketing plans include audience profiling and strategies to help you attract the right people. It’s not just about numbers—it’s about the right people seeing your posts and understanding the value you offer.
3. You’re Posting Sporadically
Inconsistent posting causes people to forget about you. In fact, the average consumer needs to see a business at least seven times before they’re likely to buy. If you only post once every few weeks or disappear for months, you're losing that momentum.
Consistency builds brand awareness and trust. It doesn’t mean you need to post daily, but showing up regularly—even 2–3 times per week—helps keep your business front-of-mind.
Tip:
A structured content calendar can keep you visible without burning out. You can batch-create your posts or outsource your social media to someone who gets your brand and your goals.
If Instagram isn’t bringing in the bookings you hoped for, don’t give up. It’s not that the platform doesn’t work—it’s that you may need to tweak your approach.
Want to talk strategy? I offer marketing plans and social media support tailored for local businesses and trades. Get in touch to chat about how we can make Instagram work for you.